SEC EDGAR · Oct 29, 08:11 PM UTC
Hims & Hers legal chief Soleil Boughton sells 3,462 shares under 10b5-1 plan
Historical operation · Retained
“The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted on May 21, 2026 by the Reporting Person.”
Quoted source · 13 source segments
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Model assessment
Form 4 reports a routine open-market sale by Chief Legal Officer Soleil Boughton of 3,462 Class A shares at $27.60 on 2026-10-28, leaving 293,886 shares directly owned, with the sale made under a Rule 10b5-1 trading plan adopted May 21, 2026. A pre-scheduled insider sale of this size is not a material catalyst or impairment of expected fundamentals, and no prior system signal exists to preserve, so the evidence is non-actionable.
13 exact filing citations